Oct
29
2015

Building a Personal Brand that Captivates & Resonates

How often do you think about your Personal Brand and the message it conveys?

Bezos quote

So what does your Personal Brand say about you? Do you project the image you want to imprint people with?

Branding is so powerful not only for professional purposes, but in regard to every aspect of life. The impression we give people could lead to a multitude of relationships whether it be a friendship, an intimate relationship, a professional opportunity, or a business possibility.

The first step in creating a Personal Brand that captivates others is by knowing who you are and what you want to project.

Define YOU!

If someone had to describe you in 5 words or less, what would those words be? Remember, be confident and embrace who you are. There is only one you!

Equally as important as knowing yourself and the image you want to project is understanding how you are currently being perceived. Is everything in alignment? Do people perceive you the way you want them to?

Not long ago, I was fortunate to have someone volunteer their perception of me and I was blown away by what I heard. It was not me at all. But, it was a gift for me to check in with myself and ask why I was being perceived that way.

The second step is to make sure you relate to the people you want to connect with.

Know your WHY!

When you know your WHY, you will attract people who share the same beliefs as you. Whether it is in your personal or professional life, you want to surround yourself with people who embody your values. This allows you to be deliberate in your message. And as a result, you will find those that will be loyal to your brand.

“In anything we do, in any endeavor, it’s not what you do, it’s WHY you do it.”
– Howard Schultz, CEO of Starbuck’s

The third step is to set yourself apart.

What’s your differentiator?

Being authentic and honoring yourself will brand you uniquely as there is only one you in the world.

Too often, we try to conform ourselves to what is acceptable but that is not living our truth. As a speaker, I am naturally drawn to hearing other people’s style. There are many speakers who have captivated me and caused me to question changing my style. But at the end of the day, I always tell myself that is not me. I am who I am, and there will be those who resonate with my message as well as those who do not.

That is okay.

Don’t get me wrong, I do believe we can identify with a brand that inspires us! For me, Jennifer Lopez is one of the most fascinating and successful brands out there. She has a net worth of $300 million dollars to support that. She deliberately attempts to be daring and different.

From time to time, ask yourself…

“Do I need to redefine my brand to reflect a new version of myself?”

“Do I need to refresh my brand and step out of comfort to create a new image?”

Begin the evolution of building a captivating and resonating personal brand.

Image Created with and © Canva.com

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Antonette Taylor

Antonette Taylor

My name is Antonette Taylor, and I'm a Life Coach, Speaker, and Author living and working in Chicagoland. I specialize in empowering women who want to live their full potential and are ready for change or greater accomplishment in their lives. I'd like to learn more about how I can help you! I invite you to fill out my contact form today!
Antonette Taylor
Categories : Sales & Marketing

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